The Cinema Foundation, a non-profit branch of the National Association of Theatre Owners, has named this Saturday, September 3rd, National Cinema Day, a one-day event that will see participating locations sell movie tickets for prices as low as three dollars. This special effort aims to reinvigorate moviegoing will occur at more than 3,000 theaters across the U.S., comprising 30,000 or so participating screens, which constitutes nearly 75% of all screens in the country.
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” Cinema Foundation president Jackie Brenneman said in a statement. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen and by offering an extra enticement for those who haven’t made it back yet.”