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Winter is after the Big Picture: how YouTube’s “recommended” algorithm changed the game, our world, and us. Susan Wojcicki, the former CEO of YouTube, is interviewed extensively, and her corporate-speak about the positive “connections” formed between “diverse” groups of people rings false, as does her reassurances of how hard YouTube works to make the community safe. There should be a debate between free speech advocates and those who think protecting people from death threats/doxing/SWAT-ting, etc., is good. There’s no reason compromises can’t be made. There have been times in the past—the anti-trust laws of the early 20th century, automobile safety, etc.—when regulations were imposed, and it was all for the greater good. This debate needs to happen but not in the current zero-sum atmosphere. Winter includes people who speak to it: a litigator who goes after social media sites for the “harm” they cause (and sometimes catastrophic harm), and Brianna Wu, a tech writer and video game developer who felt the wrath of gamers when she spoke out in support of Zoë Quinn curing so-called GamerGate. These interviews help clarify what is, at times, rather unfocused.
One very interesting interview subject is Caleb Cain, whose humble little YouTube channel blew up when he posted a video called “My Descent into the Alt-Right Pipeline.” Suddenly he was on all the news shows, talking about the dangers of YouTube and how the “recommended” algorithm led him by the hand from self-help channels to White Nationalism. Cain speaks eloquently about how quickly and effectively this process worked. He understands how brainwashing works because 1.) It actually happened to him, and 2.) He was able to snap himself out of it.
There’s a too-brief diversion into the disturbing world of YouTube Kids. In 2017, James Bridle wrote a piece on Medium called “Something is wrong on the Internet” after a deep dive into YouTube Kids, and it should have been a wake-up call. More could have been made of this truly sinister aspect of the platform—and human nature—in “The YouTube Effect.”
I rely on YouTube for research and entertainment purposes. I love the old talk show clips, the music not available on iTunes/Spotify (like Bing Crosby’s 1930s recordings!), and television movies from the ’80s starring Gena Rowlands, not available anywhere else. I love “React To” channels (made up mostly of Gen Z kids watching classic films for the first time. I highly recommend this wholesome rabbit hole.) But everyone knows how the algorithm works. You watch one video on a controversial subject out of curiosity, and it could be from a valid source, but suddenly, within minutes, your “recommended” nav bar is now filled with similar “content,” and you’re one click away from a video claiming the earth is flat.
Winter’s documentary goes far but maybe not far enough. In her interview, YouTuber Natalie Wynn (aka ContraPoints) observes that YouTube is not “a public forum,” but THE public forum and it’s owned and operated by two of the biggest corporations in the world. This should make everyone—no matter their political views—at least take a moment to pause and consider the implications.
Now playing in theaters.
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