The currently ongoing Marvel Studios Disney+ series Ms. Marvel has been a relative hit among critics but ratings for the series are the lowest amongst any Marvel series on the streaming platform.
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According to a new report from Samba TV, Ms. Marvel‘s first five days saw 775,000 U.S. households watch the series, which easily makes it the lowest of any Marvel Cinematic Universe Disney+ series to date. The 775,000 is a surprising drop from other titles, with the previous low being Hawkeye, which still saw 1.5 million users tune in across the first five days of the series.
While the total number of viewers may be lower, the series seems to have been a smash hit among Gen Z. According to Samba, viewers aged 20-24 have watched the series at the highest rate of any MCU show on Disney+ ever, suggesting that the show’s target audience seems to be tuning in just as much as Disney likely had hoped. Samba also notes that Ms. Marvel drew in a more diverse audience, with Black, Hispanic, and Asian households tuning into the series at a higher rate.
775k US households watched the premiere of #MsMarvel. While less than other MCU series, it was a hit with #GenZ. Viewers age 20-24 watched at the highest rate of any MCU show, and it drew a more diverse audience with Black, Hispanic and Asian households watching at a higher rate. pic.twitter.com/Ugcvu7een8
— Samba TV (@samba_tv) June 17, 2022
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Ms. Marvel stars newcomer Iman Vellani as Kamala Khan. Joining Vellani are Aramis Knight, Saagar Shaikh, Rish Shah, Zenobia Shroff, Mohan Kapur, Matt Lintz, Yasmeen Fletcher, Laith Naki, Azher Usman, Travina Springer, and Nimra Bucha.
“The series introduces Kamala Khan—a 16-year-old Pakistani American from Jersey City,” reads the official synopsis. “An aspiring artist, an avid gamer, and a voracious fan-fiction scribe, she is a huge fan of the Avengers—and one in particular, Captain Marvel. But Kamala has always struggled to find her place in the world—that is, until she gets superpowers like the heroes she’s always looked up to.”
Ms. Marvel is directed by executive producers Adil El Arbi & Bilall Fallah, Meera Menon, and Sharmeen Obaid-Chinoy, with executive producer Bisha K. Ali serving as head writer.