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Prime Video has recently begun an initiative to postpone reviews on video content for 72 hours, not allowing any users to praise or bash the movie or TV show. This is possibly an attempt to slow down trolls…you know, because they easily go away when confronted.
According to Variety, Prime Video’s approach began earlier this summer with their take on A League of Their Own but has picked up more attention following the premiere of The Lord of the Rings: The Rings of Power on September 1.
Amazon Prime’s plan may generate some controversy. Not only is it pausing initial reactions from viewers, but it could purposely skew their star rating system in favor of movies and TV shows. Those that like the content will continue to watch and so would be more likely to take the time to write a review on Amazon Prime. Those that dislike the show probably won’t return as often, thus limiting their time on the site. Of course, there are those trolls who will wait out their three-day window and come back more vicious than ever.
Amazon’s official plot synopsis of The Lord of the Rings: The Rings of Power: “Beginning in a time of relative peace, we follow an ensemble cast of characters as they confront the re-emergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of Lindon, to the breathtaking island kingdom of Númenor, to the furthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.”
Season one of The Rings of Power will conclude on Amazon Prime on October 14.
What are your thoughts on Amazon Prime implementing this approach to a 72-hour block on reviews? Do you think it will put off trolls?
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