It has been revealed that a new live sports tier will be coming to Max in October and that it will feature a free promo period.
When does the live sports tier arrive on Max?
The live sports tier, officially titled the B/R Sports Add-On, will premiere on Max on Thursday, October 5. All Max subscribers will be able to access it for free until February 29, after which it will cost $9.99 as an add-on to any Max package.
The tier will be made up of Warner Bros. Discovery Sports’ Premium Live Sports, which includes MLB, NHL, NBA, NCAA Men’s March Madness, and U.S. Soccer. They will simulcast live via Bleacher Report Sports but will also continue to air on TNT, TBS, and TruTV. Alongside live sports, pre and postgame programming and VOD content will also be included.
“We’re thrilled to offer WBD’s incredible portfolio of premium U.S. live sports – featuring simulcasts of our must-see MLB, NHL, NBA, NCAA and U.S. Soccer events, among others – as part of B/R Sports Add-On’s wide assortment of compelling multi-sport content on Max,” JB Perrette, CEO and President, Global Streaming and Games stated. “The greatest collection of Entertainment, News and now Sports all in one place…this makes Max the most complete streaming service for consumers and reaffirms why Max is truly The One To Watch.”
“We want to be everywhere sports fans are and our unparalleled offering of leading sports, combined with the power of the Bleacher Report brand and content, including the unique way B/R engages with young sports fans, all delivered through the new Max platform will enable us to broaden our audience and delight new fans,” Luis Silberwasser, Chairman and CEO, Warner Bros. Discovery Sports said. “We are uniquely positioned to offer viewers the best selection of premium sports and exciting events and fan-focused additional programming, all within a fantastic multi-sport product that will meet the evolving consumption needs of our viewers – both casual and hardcore sports fans.”
The first B/R Sports Add-On is set to be the MLB National League Division Series, which takes place on Saturday, October 7.